The Personalities of Business: Brand Archetypes
You've heard of Myers-Briggs types, astrology signs, and the enneagram... but have you ever heard of the twelve brand personalities?
In my remote marketing internship this past month, I spent a good portion of my time working on blog posts about the twelve archetypes of businesses – their personalities as an entity and as a brand. It was enlightening to categorize how different businesses approach their image, their branding, the advertising campaigns, and even the people who they choose to represent them.
I think that these personalities can be helpful to anyone, whether you're a business owner, running a start-up, or even just creating content here on Coil or Cinnamon. Getting clear on how your own personality affects the vibe of your brand helps you get clear on everything else: who your audience is, what your color scheme should be, and how other people are perceiving you. It's a really fun and interesting concept, so I hope you enjoy learning about it on the blog today!
Coil subscribers, keep on scrolling to see the infographics we created for Pinterest describing each archetype!
To take the quiz to determine your brand's personality to help guide you in your business, click here!
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