Small Business Spotlight: One Loved Babe
This week's edition of Small Business Spotlight will come as no surprise... it's another woman-owned, online-based shop that sells pretty things- in this case, clothing (mostly dresses), accessories, and swimwear.
One Loved Babe is a clothing boutique based in Utah, with one storefront in Lindon, but the bulk of their presence and sales being online. Owner Melanie Devore is a mom of two and began this boutique in 2016. Since then, the brand has grown in popularity on Instagram for bringing online shoppers high quality, feminine clothes for reasonable prices.
Boutiques have a reputation for being exorbitantly expensive. They offer a curated selection of fashionable, well-made clothing from many different brands, but because of those factors, the prices are usually way more than the average consumer is willing to spend. Don't get me wrong, investing in high-quality pieces is something I think is important once in a while, but coughing up $80 for one sweater at the boutique around the block from my downtown office is not a fun idea to me.
That's where a shop like One Loved Babe comes in: they carry high quality pieces, but not TOO high quality that they'll break the bank. I have bought several basic tops from them for around $16-$25 each, and I'm confident that they will look nicer for longer than my $8.99 t-shirts from the juniors' section at Kohl's.
The main appeal of OLB are their dresses and skirts; once there are some summer social engagements to attend, I can't wait to buy some of these gorgeous pieces!
They also just launched a collection of swimwear, and when I tell you I want to buy every piece they have... I mean it.
One thing that sold me on OLB is their genius social media marketing tactic: Melanie posts Instagram stories every Monday of her trying on the new arrivals, giving info and visuals of the new clothing pieces and answering any questions about them. It gets me interested every single week, and I can't help wanting to buy the new clothes when I see them modeled in real time (not to mention, Melanie is tall like me, so it's very helpful to see what things will fit me on the same body type!).
From sandals and sneakers to graphic tees and purses, One Loved Babe is a great place to buy some cute, quality clothing.
SHOP OLB HERE:
FOLLOW OLB ON INSTAGRAM HERE:
https://www.instagram.com/onelovedbabe/
Thanks for reading!
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